Discover What Makes Some Of The Best Historical Headlines Work
So You Can Model Them For Your Product, Service or Message!
How Important Is the Headline?
One headline can be a dismal failure and totally ignored, while another, can captivate the prospect, pull them in to your copy and get them to act
You can have the greatest copy in the body of your pitch, but if the headline flops…it all flops
For each of the 14 headlines, we provide a brief explanation as to why the headline works
We’ve included a fill-in-the-blank version of the headlines so you can model your headline if applicable to your product, service or message
Before we get started, click the red button to the right that says Get 14 Headlines That Work, download and print the pdf to follow along with the video.
Now Let’s See What Makes These Headlines Work
Dale Carnegie’s book with the same title sold millions of copies. Everyone wants it. And “How To” Made it even more powerful. “How to” is a great control for a headline. By itself, Win Friends and Influence People…might be a motto on the wall and not such a strong headline.
Your Headline: How To _____________ and ____________
Doctors provide credibility. Beautiful skin is what all women want. They ask themselves “Why 2 out of 3? Am I one of the two? How have doctors proven it?” Quick results are what they want.... only 14 days!
This one sentence headline has 5 powerful elements:
Proof and Credibility: Doctor
Specificity and Curiosity: 2 out of 3
Target Audience: Women
Desired Result: Beautiful Skin
Speed and Ease: 14 Days
Your Headline: _________Prove __ Out of ____ ________ Can Have _________in #___ Days
Ears perk up when you hear others "Raving About.” something. And “Everywhere” implies “success”: And nothing is more powerful than success. Amazing can also do some heavy lifting in your headline.
Your Headline: Everywhere _________ Are Raving About this Amazing New __________!
This directly challenges a common occurrence with children embarrassing parents. It brings up unpleasant unwanted memories and the reader wants to know how to avoid this unpleasantness in the future.
This ad pushed the emotions of selfishness and esteem. Parents don’t want to be embarrassed by their children. They are a reflection of the parents. Use this type of headline to push the status and self-esteem buttons of your prospect. This headline is the antithesis of The Child Who Won The Hearts Of All)
Your Headline: Does YOUR ________Ever Embarrass You?"
The reader quickly associates themselves with the mind leaping.
What are the symptoms? Starting things one never finishes? Jumping from one thing to another?
“How much am I like him? It's not a good trait, What did he do about it? What can I do about it?” (An example of a negative headline that strikes home more accurately and dramatically than would a positive one.)
Your Headline: The Man With the “___________Mind”
This is a common headline used to sympathize and empathize with the underdog. The structure of the headline uses the second part of the line to set up the positive result that began with the embarrassing start.
This type of headline makes use of the before and after…showing what is possible for the reader who empathizes with the condition.
Your Headline: They Laughed When I __________________-But When I ____________!
Evinrude, the outboard motor king, ran a small ad with this headline he took the first step toward building his one-room machine shop into a big business.
This type of headline is valuable when your product or service eliminates the need for some existing necessary piece of equipment, some difficult task or job, or an item of large expense.
Your Headline: Throw Away Your ________!
This headline can be edited and replaced with many different conditions facing a company. The target audience; business execs, want to know what Worker Tension is what it’s costing other companies in net profits? How much is it costing us and what can we do about it?”
Your Headline: How Much Is “____________ “Costing Your Company?
Many people want to know how to do this.
Your Headline: IMAGINE ME... ________________for #___ Minutes!
You still hear it quoted. It sold hundreds of thousands of copies of an etiquette book.
The headline was written by an 18 year old girl who had to move 1,000 copies of an old etiquette book sitting on a publisher’s shelves.
The book presented a common and embarrassing situation, women who did not know how to order off a menu.
After the books were sold most were returned. The publisher realized if she could sell 1,000 old books with that headline, then she could re-write the book which then sold over 2 million copies.
Your Headline: Again She _______. “________________”
An interesting example of an ad that back-tracks — pointing out in detail what the reader has missed by not buying the product before. A frequently repeated ad used by a well-known news magazine to pull subscriptions.
Your Headline: 67 REASONS WHY it would have paid you to ______________a few months ago
The headline of a full-page newspaper ad crammed solid with small size type — and a single picture! It drew 5,000 replies when first published; has since appeared in more than 150 newspapers.
It promised helpful information of interest to a large audience. The ad was run by a big investment house very successfully.
Your Headline: What Everybody Ought to Know About This ________________________Business
Your Headline: FORMER _____________ made $________ in # Months As a __________________
No review of good headlines could be considered even fairly representative unless it included an example of one featuring a Prize Contest.
Of course, it can be won; secondly, what do you have to do to win some of it.
Your Headline: $_____________IN PRIZES! Help Us Find the Name for these _________________!
And that my friends are 14 Good Advertising Headlines
Go make good use of them
If you liked these 14 headlines and the explanations,
And want to learn why another 82 Good Headlines Work
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